From Fem Mustapha in, Kaduna
The Africa Media Development Foundation (AMDF) held a two-day conference on development journalism in Kaduna State today (Thursday) to discuss innovations and solutions to address pressing issues surrounding the media.
In her opening remarks, the Executive Director of AMDF, Sekyen Dadik, said that the annual gathering of journalists and other media stakeholders introduced in 2017 by AMDF is an avenue for the exchange of ideas that will address current and emerging issues facing Development Journalism.
According to her, it is also meant to create a community of learning that will support the growth of Development Journalism in Africa by equipping journalists and other media stakeholders with the necessary information and tools to deliver excellent reportage of pressing issues in society.
The Executive Director explained that the theme of the Conference, “Beyond Borders: Innovations and Solutions for the Future of Development Foundation,” is a reminder that the future of development in Africa is not just a possibility, but a certainty that must be driven by a collective commitment to innovation, collaboration, and inclusive growth.
“Therefore, the theme of this conference, “Beyond Borders: Innovations and Solutions for the Future of Development Journalism” is a call to action. It is a recognition that the challenges we face in Africa’s development cannot be addressed by one entity, it requires us to think beyond our borders, to collaborate, to innovate, and to co-create solutions that can benefit all.
“This calls for a strong partnership and collaboration between the media, development partners, and CSOs, beyond engaging the media for visibility to building partnerships for development as the influence of the media in shaping narratives, changing perspectives and attitudes, and influencing policymakers cannot be overemphasized.
“This conference is not just about talking; it is about doing. It is about committing to work together to create a brighter future for all Nigerians and Africans; a future that is built on the principles of equity, justice, and sustainability.
“These two days, we will engage in robust discussions, share experiences, and explore innovative solutions to some of the most pressing challenges facing our continent.
” From promoting media engagement for sustainable development to driving inclusive growth and addressing issues of health and conflict, our speakers and panelists will share insights and expertise that will inspire and motivate us to take action.”
While expressing her gratitude to AMDF Partners, Sightsavers, and the Nigerian Breweries, She charged the participants to open their minds to learning and also collaborate with the organization by sharing ideas that will contribute to the existing body of knowledge.
“We invite academics, development specialists, and journalists to join hands with AMDF to build a home-grown conference that will serve as a platform for contributing to the existing body of knowledge, as well as professional development.
“As always, we are open to more ideas that will make the conference better and make you feel comfortable. I would like to express my gratitude to our partners and supporters who have made this conference possible.
“To our Participants, I welcome you to the next few days of engaging discussions, learning, and networking. Let us work together to build a future of development journalism that is beyond borders, beyond limits, and expectations,” She said.
In his keynote address, Prof. Umaru A. Pate from the Federal University, Kashere, Gombe, noted that the landscape of Development Journalism is changing as a result of emerging technologies, the rise of new owners and players, changing media consumption habits of the audience, credibility challenges and decline in revenue earnings from the traditional sources.
According to him, the rise of digital media has led to a decline in trust in conventional communication sources and their products, resulting in de-legitimization or subversion of independent professional sources, the gradual disappearance of public interest in communication policy, and less attention on public issues and development communication compared to private interest.
He stressed that considering the role of development journalism as a provider of credible public information, defender of democracy and development, and the challenges of Nigeria, It is critical for the country to have aspiring and practicing journalists, and communication experts who are strong, well-trained, and steadfast.
“Impactful development communication professionals are those with tangible and intangible skills. In the current era, they must be vastly knowledgeable about diversity, economic and development issues at the global, national and local levels.”
Prof. Umaru Pate added that the pattern of communication and, specifically, mass communication is in transition all over the world, especially as the information revolution and the development of the internet have given birth to a powerful and pervasive system of communication with a profound impact across boundaries of time, space, status, etc.
He explained that these developments have created limitless opportunities, affected roles, and caused difficulties and uncertainties in the media industry, nationally and internationally, thereby calling for rethinking, retooling, and reskilling among trainers and practitioners.
“The internet, social media, smartphones, and AI are transforming production practices, distribution and marketing services, and consumption patterns of communication and media products across societies.
“Changing technology is real, We should not fear or resist technology because AI is increasingly boosting incentives and infrastructure in countries including Nigeria. Development media professionals in contemporary Nigeria must understand and equip themselves with multiple skills that are cognitive and affective and engage in continuous self-development.
“Embrace democratic values and uphold accountability and sensitivity in reporting by avoiding stereotypes, and prioritizing the dignity of marginalized communities. Have a positive spirit and adopt critical thinking skills and also adopt a transformative spirit to connect, empower, and build.”
